The Client
A B2B SaaS company selling to a niche audience with a long consideration cycle and high-intent search demand.
The Challenge
A healthy ad budget was generating clicks, but sales kept flagging most of the resulting leads as unqualified.
The Approach
Rebuilt targeting around verified buyer intent signals, tightened match types, and reallocated spend away from top-of-funnel vanity clicks.
The Result
Cost per qualified lead down 42%, with demo-request volume holding steady on a smaller budget.
LinkedIn Ads
Search Ads
Intent Targeting
More Case Studies
One result tells a story.
Two more show you the pattern.
77%Keywords in Google's top 3
Rebuilding organic authority from zero after a full brand and domain migration for the women's career platform.
Share of tracked keywords in the top 3 pages climbed from 8% to 77% post-migration.
Read the case study217%Instagram follower growth
Turning a seasonal trade-show account into a real lead-generation engine for the B2B trade show.
Instagram followers grew 217% and LinkedIn followers grew 134% in one campaign window.
Read the case study