Website Speed Optimization

Fixing what the lab grade missed for the online grocery platform.

The Client

A online grocery platform connecting shoppers with nearby local stores.

The Challenge

The online grocery platform's mobile site was fully loading in 6.6 seconds across 127 requests. Its classic PageSpeed grade looked fine at B (83%) — but its real-world mobile performance score was just 7 out of 100, a gap between lab grade and lived experience that pointed to a slow, request-heavy front end.

The Approach

A four-month audit covering image optimization (resizing, lossless compression, explicit dimensions), JavaScript and CSS cleanup (removing unused code, minifying and deferring scripts, preloading key requests), request consolidation (combining dozens of external scripts and stylesheets, browser caching, CDN), and domain-level fixes like redirect minimization — tracked task by task through to completion.

The Result

Fully loaded time down to 3.2 seconds — 52% faster — with mobile performance score up from 7 to 52 and requests trimmed from 127 to 123.

Image & Asset Optimization JS/CSS Minification CDN & Caching

More Case Studies

Ready when you are

Your site could be doing this much more.

Tell us where load times are costing you conversions — we'll show you what's realistic to fix first. Or explore our Website Speed Optimization service.