Local SEO - US

Moving a local med spa from paid-ad dependence to organic consultation demand.

The Client

A med spa in Austin needed more consult bookings for injectables, laser treatments and skin services without increasing paid media spend.

The Challenge

The clinic was visible for its brand name but weak for service and neighbourhood searches. Competitive med spas had stronger GBP profiles, deeper treatment pages and more review language tied to specific services.

The Approach

We rebuilt treatment pages, optimized GBP services, added local FAQ content, fixed citations and created a review workflow that encouraged clients to mention treatments by name.

The Result

In six months, Google Business Profile calls grew 226%, consultation forms increased 87% and 34 priority keywords reached the local top 3, including lip filler Austin and laser hair removal near me.

Local SEO Medical Aesthetics Consultation Leads

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