A immigration consultancy in Calgary wanted more consultation requests from local permanent residency, work permit and study permit searches.
The site had useful information but little local authority. Most pages competed nationally, while local searchers looking for Calgary immigration help were landing on government pages, directories or larger legal firms.
We created local service pages, improved internal linking by visa type, optimized the GBP profile, added FAQ content around Calgary-specific consultation needs and cleaned citation data.
Within six months, local organic sessions grew 128%, monthly consultation requests increased from 31 to 85 and immigration consultant Calgary moved from page two to position 3.
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