A Canadian private mortgage lender competing for high-intent borrowing and refinance searches.
A Canada-based private and alternative mortgage lender was invisible for the keywords its business depends on — several of its highest-intent terms weren't ranking in the first 100 results at all.
A twelve-month SEO campaign targeting high-intent lending and mortgage-broker keywords across its regional market, combining on-page optimization with ongoing content and authority-building.
Its flagship term moved from unranked to #1, with several other priority keywords climbing from unranked into the top 10 — and new terms starting to appear in the Google Map Pack. More importantly, that visibility translated into a steady rise in qualified leads.
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