The Client
A household FMCG brand with high-volume search demand across everyday consumer questions.
The Challenge
Millions of people search everyday questions in the brand's category. The brand appeared in almost none of those moments.
The Approach
A search-led editorial system: hundreds of articles engineered around real questions, backed by technical SEO and internal-link architecture.
The Result
6.5 million organic visits a year — a compounding audience that paid media could never buy once.
Editorial SEO
Content System
Technical
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