A Dubai sports academy using local search, social content and lead forms to increase trial enrollments.
The academy needed a steady, affordable pipeline of enrollment enquiries across a packed calendar of terms, camps and seasonal contests — without letting cost per lead creep up every time spend scaled.
An eleven-month, multi-channel paid media programme spanning Meta and Google Search and Performance Max: dedicated lead campaigns built around each term, summer camp, contest and winter camp, testing click-to-call, WhatsApp and lead-form formats to find the most efficient path to an enrollment enquiry.
Google Search leads alone scaled from just 5 a month to 42 a month within five months — an eightfold increase — while cost per lead in the final month actually came in lower than in three of the four months before it, proof the account was getting more efficient even as it scaled. Across the full programme, Meta and Google combined delivered more than 300 enrollment leads, with individual campaigns — like a June contest push — landing leads for as little as AED 28 each. By the time the account was handed over, the academy had a fully proven, repeatable playbook for turning ad spend into enrollments term after term.
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